How to Make Money with the Lego Affiliate Program in 2024

how to make money with lego affiliate program

As we all know, Lego is a leading toy company around the globe, with a market share of 7.6%. With its huge name in the industry, it offers a fantastic affiliate program with a commission rate of 2.4% to 5%.

Well, we have been making money with the Lego Affiliate Program. In this article, we are going to share some insights on how to make money with Lego Affiliate Program.

Simply put, we have reviewed this affiliate program and shared some strategies and tips to make a profit with a high commission.

So, let’s quickly get into the details.

What is the Lego Affiliate Program?

The Lego Affiliate Program is a great opportunity for individuals to earn commissions by promoting Lego products through their unique affiliate link.

As an affiliate, you typically receive a percentage-based commission on sales generated through their referrals, with rates varying based on product categories.

To join the program, you need to create an affiliate account on the Lego affiliate platform, providing essential details about your platform and promotional strategies. 

You will do all this with an affiliate mediator platform, Rakuten. 

Once your request gets approved, you gain access to a dashboard with marketing resources like banners, text links, and reporting tools. 

The program offers exclusive benefits, such as early access to product launches and dedicated support. 

Affiliates can leverage engaging content strategies, social media platforms, and performance analysis to optimize their marketing efforts and increase conversions. 

With a focus on creativity and building connections with Lego enthusiasts, the Lego Affiliate Program provides a structured approach to affiliate success

How to Make Money with Lego Affiliate Program

As a LEGO affiliate, we’ve found that a well-rounded marketing strategy is crucial for engaging with my audience and driving conversions. 

Here’s how we have approached content marketing, email marketing, YouTube marketing, and online communities to build meaningful connections with LEGO buyers

1. Content Marketing

Content marketing was the cornerstone of my strategy. 

We have created valuable and engaging content centered around LEGO and have been able to attract and retain a loyal audience. 

We created blog posts that showcased the latest sets, in-depth reviews, and tutorials on building techniques. 

Plus, we focused on content that resonated with LEGO fans of all ages. 

Moreover, we used best SEO practices to ensure my content ranks well in search results. This helped me drive organic traffic to my site and increase visibility within the LEGO community.

You can also start with optimized content through the website and add blog posts with the help of SEO practices. 

2. Email Marketing

Email marketing also helped us as a powerful tool for building relationships with my audience. 

Initially, we built an email list of LEGO lovers who have opted in to receive updates, exclusive offers, and insider content. 

Then, through personalized email campaigns, we delivered targeted messages tailored to the interests and preferences of my subscribers. 

We have always kept them engaged and excited about the details of Lego by announcing new product launches, sharing behind-the-scenes stories, or inviting them to participate in contests and giveaways.

Similar to this, you can also use your creative ideas to attract them and make them buy their lovable items.

3. YouTube Marketing

Other than email and content marketing, YouTube has proven to be an invaluable platform for showcasing LEGO’s creative potential. 

Through our YouTube channel, we curated diverse content, including stop-motion animations, building tutorials, set reviews, and fan showcases. 

We have also tried to create visual storytelling and immersive experiences, which attracted many viewers. 

Other than this, we started collaborating with some LEGO enthusiasts and influencers. This has further amplified the reach of my channel.

So, if you have a YouTube channel and know how exactly to attract the target audience, you must give YouTube marketing a try.

[Video Credits @ThirtyMinuteMarketing]

4. Online Communities 

Now, there are many Lego communities on various platforms like  Reddit, Twitter, and other social media channels. 

For the affiliate program, we know online communities will be a crucial part of my strategy. 

We started engaging with online communities dedicated to LEGO. It helped me expand my reach and boost meaningful connections.0

You can try participating in forums and social media groups to host live Q&A sessions and virtual build-alongs. 

Make sure you make an engagement by sharing valuable insights, answering questions, and contributing to discussions.

Well, other than these strategies, you may also go for social media campaigns. But we recommend getting permission from Lego for this before you make any campaign. 

Moreover, it’s always your creative head! Understand the target audience depending on your location and create a strategy accordingly.

Lego Affiliate Program Commission Rates

So, you’re curious about LEGO’s affiliate program commission rates? Well, let us break it down for you!

The Lego Affiliate Program offers different commission rates depending on the product category and type of commission structure. For qualifying products, the commission rate is 2.4% per sale. 

The commission rate ranges between 3-5% for all valid sales. The program also features a single-tier commission structure with a 3% commission rate and a minimum payout of $50

Though it seems lower than the other affiliate programs, with a proper strategy and the popularity of this brand, you can earn as much as $24.00 with each purchase. 

So, for instance, if a buyer purchases a Lego set worth $1000 using your affiliate link, then behind this purchase, you get around $24.00. Just imagine 10 sales each day using your link!

Here is an example of potential earnings based on the different Lego set pricing. 

Purchase Amount

Potential Earnings (2.4% commission rate)










Lego Affiliate Program Cookie Window Duration

When it comes to the Lego Affiliate Program, the cookie window duration plays a crucial role in tracking affiliate referrals and earning commissions. 

With a 7-day cookie window duration, affiliates have a limited time frame for potential customers to make a purchase after clicking on their affiliate links. 

So, what does this mean for you? Well, it means that even if a potential customer doesn’t make a purchase right away after clicking on your affiliate link, you still have a chance to earn a commission if they return to the LEGO website and make a purchase within the specified cookie window duration. 

Moreover,  a 7-day cookie window provides potential customers with ample time to explore the LEGO website, consider their purchase, and ultimately make a buying decision. 

This extended duration increases the likelihood of conversion, as it allows users to revisit the site multiple times before finalizing their purchase.

Other than this, this also allows you to engage in cross-promotion strategies by directing potential customers to related LEGO products or complementary items within the LEGO ecosystem. 

You can use this timeframe to showcase a broader range of products and increase the likelihood of multiple purchases within the cookie duration.

Tips to Succeed in the Lego Affiliate Program

As someone who’s been part of the LEGO Affiliate Program for a while now, we’ve picked up a few tips and tricks along the way that we are excited to share with you. 

1. Know Your Audience Inside and Out: First of all, understand your target audience properly. Take the time to research and identify your target audience’s interests, preferences, and purchasing behavior. 

Whether you are catering to hardcore collectors, parents looking for creative toys for their kids, or adults rediscovering their love for LEGO, tailoring your content to resonate with your audience will significantly increase your chances of success.

2. Create engaging and authentic content: As we mentioned earlier, the content will be a crucial part of your affiliate program. To stand out in the LEGO Affiliate Program, focus on creating content that’s not only informative but also engaging, entertaining, and authentic.

Make sure you share your personal experiences, and showcase your creativity through building tutorials and reviews that genuinely resonate with your audience.  

3. Stay Up-to-Date with LEGO News and Releases: The LEGO world is constantly evolving, with new sets, themes, and collaborations being released regularly. 

Stay ahead of the curve by staying up-to-date with the latest LEGO news, releases, and trends. Share timely updates and insights with your audience, and leverage seasonal promotions.

4. Optimize Your Affiliate Links and Calls to Action: Make sure your links are prominently displayed, easily accessible, and seamlessly integrated into your content. 

Experiment with different placement strategies, test various calls to action, and track your performance metrics to identify what resonates best with your audience. 

How to Analyze Your Data with Lego

Here’s how you can use Performance to analyze and understand your Lego affiliate data:

1. Collect Data from Multiple Sources: The first step in analyzing your data with LEGO is to gather information from multiple sources. This includes data from your affiliate platform, website analytics tools, social media insights, and any other sources relevant to your affiliate business.

With this data, you can get a detailed understanding of your audience, their behavior, and the effectiveness of your marketing efforts.

2. Define Key Metrics and Goals: Once you’ve collected your data, it’s essential to define key metrics and goals that align with your affiliate business objectives.

3. Use LEGO’s Affiliate Platform Analytics: As a LEGO affiliate, you have access to valuable analytics and reporting tools provided by LEGO’s affiliate platform. Take advantage of these resources to track important metrics such as clicks, conversions, sales, and commission earnings. 

4. Identify Patterns and Insights: As you analyze your data, look for patterns, trends, and insights that can help you make informed decisions about your affiliate business. Are there certain products or promotions that consistently perform well? Are there specific audience segments or demographics that respond particularly well to your marketing efforts?

Is the Lego affiliate program legit?

Yes, the LEGO affiliate program is legit. It has the support of one of the most well-known and reputable toy brands, so it is not some shady scheme or fly-by-night operation.

LEGO has been around for decades, delighting kids and adults alike with its imaginative sets and endless creative possibilities. So you can rest assured that you’re partnering with a trustworthy company with a solid reputation.

But what exactly is the LEGO affiliate program, and how does it work? 

In a nutshell, it’s a way for LEGO fans like you and me to earn money by promoting LEGO products and driving sales through our affiliate links. 

Now, you might be wondering: How do I know if the LEGO affiliate program is right for me? 

Well, here’s the beauty of it: the LEGO affiliate program is incredibly versatile and accessible to anyone with a love for LEGO. 

Whether you’re a seasoned affiliate marketer looking to diversify your portfolio or a hobbyist blogger looking to earn some extra cash on the side, there’s a place for you in the LEGO affiliate program.

Plus, the LEGO affiliate program offers a competitive commission structure, timely payouts, and a range of marketing tools and resources to help you succeed. From banners and text links to product feeds and exclusive promotions, LEGO provides everything you need to start earning money as a LEGO affiliate.