What are the best Search Engine Optimization (SEO) strategies in 2020? What does an SEO specialist do? Taking your business online is crucial during this digital age. Online is not enough to get the attention of your audience. If you maintain all kinds of professionalism on your company website, it will remain incomplete unless advanced SEO techniques and strategies are tactically implemented.
These are precise SEO strategies in 2020 that have helped increase our customers’ traffic on organic search engines (unique visitors) by 35.36% in just 30 days. The use of the correct search engine optimization techniques increases traffic and ranking significantly. Therefore, using effective SEO techniques to increase your website traffic will be a smart trick.
- Keep mobile-friendly or mobile-first Website:
Have you ever wondered: “Do I need a website suitable for mobile devices?”
It is the truth that a large number of online customers surf the Internet through their smartphones.
Google has been programming an algorithm since April 21, 2015. The programme shows that sites that are sensitive to their nature will be prioritized and ranked in mobile search results. They have provided clear guidelines on how to make a website suitable for mobile devices.
Use Google’s mobile-optimized test tools to see if your site’s pages are compatible or not.
- Use long-tail keywords in your SEO strategy
Keywords with a long tail or key phrases are more specific to your product or service than the most common main words (a word).
In general, long-tailed keywords get less search traffic but generally have a higher conversion rate.
The more specific your keyword, the less competition you will have to face.
If you start your SEO campaign for a completely new website, you should focus on the keywords with a long tail.
When my website came out, I didn’t have much authority to compete with the websites in the SERPs.
Here is a small case study:
Try to rank with my website for the keyword “SEO.”
I quickly realized that it would be very difficult to get on top of Google for that term.
Did I give up? Of course not!
This is where the long-tail keywords and location come into play.
I turned to the long-tail versions of the keyword “SEO.”
I decided to focus on “SEO in Nicaragua” instead of “SEO”.
Note that this long-tail keyword was less competitive.
- Produce high-quality deep content
Creating the right content is not like composing a music song. You are not likely to become a star with just one post.
Quality triumphs over quantity when it comes to online content. Professional SEO companies never limit their knowledge to optimization but also create high-quality content.
Continue publishing articles that you have written with passion for the subject and that also helps others.
What does an SEO specialist do?
Be smart. Write well Google loves new content.
If you have difficulty choosing great topics for your next blog post, don’t worry.
There are many ways to find great ideas in blog posts.
Go to Buzzsumo, select the last year from the left, enter a broad topic and then click on the search button. Update and publish old blog posts.
There is no secret in the fact that people love to read updated content all the time.
Not only people, but Google also prefers to show its users to update content for better user experience.
Therefore, you must update your existing web content with the newest ones for best results.
The short answer: Yes.
Link building: consider quality, not quantity
A senior Google search strategist revealed that “Backlink” is one of the three main signals in Google’s search algorithm.
See what Google says about the role of backlinks:
What is a quality backlink?
A link from a relevant and high-quality website is considered a quality link.
Your blog post is about SEO tips. Then, your blog post will need backlinks from other SEO blogs.
You can also create links from digital marketing blogs or content marketing.
Remember if this publication has helped you share why this helps me to continue generating more content that will help you.
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