How to Create an SEO Strategy for 2020?

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Before taking the steps to create a strategy with this optimization technique, I consider it a good idea to start by explaining what SEO is.

Since if you are starting on this topic, for many strategies you receive, you will not be able to do a good SEO job if you do not understand what all this means.

Search Engine Optimization (SEO) is a process that we must carry out if we seek to achieve the optimization of a website in search engines. It mainly seeks to achieve a better position in the different search engines thus improving visibility on the web.

This is achieved by applying various techniques and tactics, which will lead to that page to be in the top positions, thus directing a greater number of users to your website. Everything will depend on the agility of the SEO programmer.

This means that if you manage to develop a successful SEO strategy, you will allow more people to find your website, thus attracting more potential customers.

The importance lies in the fact that the places that occupy the first positions generate the greatest number of visits and traffic.

The idea itself is that your website appears in the top of the search.

If you manage to develop a successful SEO strategy, your website will appear in the top positions of the search.

The writer Pedro Martín, in his book Telecommuting and Electronic Commerce, indicates that the first 3 places in the search take between 50% and 80% of the existing traffic.

Imagine what it can mean for your business to be located in these places.

This is because users associate the position of your website with the value of the brand. They think that the higher the positioning, the better. It is synonymous with relevance in the market.

Now, it is a joint work between having your goals established and having a good strategy. Since, it is worth having a good SEO strategy, if your content does not offer what is necessary to captivate your target audience.

That is, before thinking about improving the positioning of your website with a good SEO, you must first analyze if the message you are sending is adequate. And, above all, that is focused on offering a solution to the needs of the public we want to reach.

If you manage to understand these key aspects , you will be able to establish the necessary bases and focus your efforts on the essentials to succeed.

Establishing a good SEO strategy is a rigorous process that takes time, but if it is developed with good foundations, discipline and perseverance will pay off.

In this article we will indicate the necessary steps for you to create a good SEO strategy for your website or blog.

Step by step actions to create a good SEO strategy

  1. Create a buyer person according to your business

The buyer person is the fictitious and generalized representation of your ideal customer. This is done in order to have a better understanding of who you are going to sell your products or services to.

This profile will help us, finally, to achieve relationships with our real clients.

To establish it you can resort to conducting surveys and interviews with your target audience. You could also rely on your current customers. It is a very important task, as it can help you determine the success of your strategy.

  1. Identify the keywords

The next step will be to analyze the type of searches people are doing and what are the best words that will position your website.

The keywords or keywords are those that we write in search engines to find information related to our need.

Upon this request, the search engine reacts by providing the answer in the best possible way, offering the most relevant pages in the results.

This is why keywords must be the basis for the SEO of any website. It is necessary to identify what are those keywords that can take users to our website and use them in your SEO on Page and SEO Off Page.

Performing a good analysis of them and establishing a good strategy will avoid wasting your time trying to position keywords that will not benefit you.

Having a good analysis can help you detect and rule out the following:

  • Keywords that do not have many searches.
  • Keywords that attract the wrong visitors, who do not need what you are offering.
  • Very strong keywords, whose competence exceeds your current possibilities.

Keywords can also be classified according to the number of searches that can be established around them:

Main Keyword: very broad searches, which return a very large volume and with a lot of competition. Example: dogs, cars, etc.

Middle Tail In these searches a little more is specified but they are still very extensive. Example: cute dogs, cheap cars, etc.

Long Tail These are the ideals because they are more concrete and with little competition. Example: videos of small and cute dogs, buy cheap car in Caracas, etc.

In addition, with the Google Trends and Keyword Planner tools    you can see what people are looking for in Google according to the language and the country.

The next step is to organize the keywords by categories or services and according to the order of importance.

  1. Analyze your competition

It is important to observe which are those companies that have a greater presence in the searches where you want to appear.

One tool that would be very useful for you is Screaming Frog, which will help you discover what those words the competition uses, as well as its content structure.

Another effective tool for this is MozBar, which belongs to a leading company in the SEO sector. It consists of a bar that will allow us to obtain relevant information about our competition.

There is also SEMrush, which in addition to performing the keyword ranking analysis, also allows you to analyze the SEM campaigns of your competition and generate a detailed report.

  1. Fix broken links

This is an aspect that you should pay close attention to. Since if your visitors discover broken links, they will not want to continue visiting your page.

This will result in a decrease in the number of visitors, which  will affect your positioning on the web. Since search engines will assume that your site is not providing a good experience.

Try to redirect the links to other pages that are active.

  1. Use your own links

One technique that is very effective for your visitors to stay on your page, especially if it is a blog, is to use internal links . That is, those that link to other pages of your website.

A very effective technique for your visitors to stay on your page is to use internal links.

You just have to be astute at the time of linking them so that it is consistent and you manage to wrap the reader.

  1. Strengthen your content

It is not easy to write new and original content. Even professional writers may get blocked at some point.

Therefore, at the time of writing, you should think that the content should be aimed at helping the buyer person through content that is useful and creative.

Rafa Sospedra published an article on his blog, entitled Longer articles, are benefits? It maintains that the ideal is that the articles have an extension of more than 1000 words, since the long articles obtain better results in SEO.

It also highlights that not everything is about length; it is essential to create content that is of quality and meets the expectations of the reader.

Another aspect that you should take care of is that your site can adapt to any technological device. This is known as responsive web design.

It should be noted that since 2015 Google penalizes websites that do not have this type of design.

  1. Analyze and measure your SEO strategy

For this you can use a free tool called Google Search Console, formerly known as Google Webmaster Tools.

This will allow you to solve the problems on your page faster, as it will show you all the errors that Google finds when it reads your website.

Another free and very useful tool that you should not forget is Google Analytics. It is used to analyze all your online traffic and determine your marketing metrics.

Which will be useful to evaluate your positioning, new and recurring users, traffic, among others.

  1. Persevere brings good results

Good results and a lot of patience and dedication cannot be separated in this case.

You must be willing to invest as much time as necessary. It is essential to organize yourself, as well as establish a good plan of monthly objectives, implementing different SEO tactics.

How does search engine optimization influence?

A search engine or search engine corresponds to a system which is responsible for helping us find the files stored on the various web servers.

Search engines perform this process, identifying the keyword entered by the person who is conducting the search. After this action, the user can view a list of links related to the topic he is looking for.

Hence the importance of selecting the keyword or keyword that is most effective. To understand the importance of this whole process is essential to establish an appropriate strategy, which works in the medium and long term.

Take into account the following aspects:

  • The main function of search engines is to satisfy the need for information that the user has.
  • The positions of the results are updated automatically through algorithms.
  • The result of the search obtained by the user is a mixture of various sites such as websites, blogs, images, videos, among others. And it is necessary that our strategy suits all.

It is necessary that our strategy adapts to all the results of the search that the user obtains in various channels such as search engines, websites, social networks, among others.

When talking about search engines the first, and almost always the only name that comes to mind is Google.

But in reality there are a lot of search engines, which can definitely help us move our sites and we are wasting them for lack of knowledge.

Among them are:

  • Yahoo!
  • Bing
  • Ask
  • AOL
  • Go
  • Live
  • Snap
  • AURA!
  • Duck duck go
  • MSN Search
  • Yippi
  • Boing
  • Dumbfine
  • GoYams
  • MetaGlossary
  • PlanetSearch
  • SearchTheWeb2
  • Terra
  • Web 2.0
  • And many more!

Very useful tools to strengthen your optimization

There are a lot of tools that can be very helpful when establishing your strategy.

Next, we will mention the best known:

Google Analytics:

This is a free traffic evaluator and is also the most popular. This tool will allow you to obtain endless data about how, when and how many users navigate on your website.

Webmaster Tools:

It serves, fundamentally, to verify that a website is optimal to be trackable by Google. It will give us information about those parameters that the search engine considers relevant to improve the positioning of your website, favoring a better SEO.

Bing Webmaster Tools:

It is similar to the previous one, but it focuses on the Bing search engine.

XML Sitemap Generator:

This tool will allow you to create an XML sitemap file. What will facilitate the reading of our website, by Google spiders. It is necessary to have a good content strategy, which allows you to generate quality and original texts to, in this way, achieve a good web positioning.

Google Trends:

It helps us discover what the trends are in relation to the product or service we are offering. This free portal allows us to make a basic diagnosis of our website. Indicating what aspects of your website need to be addressed more urgently, to improve the positioning as soon as possible.

Ahrefs links:

The links that establish links between web pages are essential and are part of a good search engine positioning strategy. Google penalizes links that enter a web page artificially. This is another fairly simple tool, which is useful because it helps us discover the structure of the links and the keywords of the competition.

SERP checker:

It allows to measure, in a simple way and in a matter of seconds, the real position of a web page in relation to that of the competition.

How to optimize your blog articles?

Once we have cleared all the aforementioned aspects, it was time to talk about optimizing a page or post. Which we can achieve through the keywords.

For this work I recommend an application that will be very useful when managing the keyword. This is Yoast , which is a very powerful and easy to use tool.

If your website is in WordPress, Joomla or Drupal, you can easily install it.

Speaking a little more about Yoast, it is a plugin that has everything you need to leave your website ready for search engines.

You cannot stop using this tool if you want to get first places on Google and other search channels.

Yoast SEO also serves to improve your positioning in social networks, even improving internet writing.

Another benefit is that it allows you to design the title and description that will appear in the search engine results, making the title look much more attractive.

With Yoast SEO you can also write a title that will be displayed on Twitter and Facebook, when someone shares the page on social sites.

SEO tips for better optimization

These basic SEO tips can help you reach the top position in search engines.

Since the success you achieve with your SEO strategy will be formed by a cluster of small details.

Some of them are:

Meta Description

Refers to the text that appears in the search results (SERP). It manages to influence the number of visits you will receive from search engines. Remember not to exceed 155 characters, include the keywords, as well as a call to action (“know us”, “visit us”).

Customize your links

Be careful when customizing your URLs. These should go according to the content of each page of your website and the keyword. For example:

Create your favicon

The “favicon” also known as “favorite icon”, is that small image that we can see in the address bar of your browser. It is very common that in this you see the logo of the company. Its size is 16 px by 16 px.

Use the title tag (H1, H2, H3)

Since most people are more interested in titles, subtitles, lists and bold words, it is useful to know how to take advantage of this type of structure. It should be noted that it turns out to be a good SEO strategy, include the keyword of your article in H1, which would be the title, and in some of the subtitles.

Images with Alt Text. 

You must take care of all the details of your website, everything must be designed to be in harmony with your SEO strategy, including images. Since, if you thought that only content should be optimized for search engines, you are missing out on an excellent opportunity.


Any image, infographic or GIFs that you include in your publication must receive a proper nomenclature, which includes the keyword so that they can be identified in this way. The idea is that Google can recognize what the image is about and thus be able to link it to searches.  You should also consider the charging time. The speed will influence both visits and to index the page. Another aspect to consider is that the image has the ideal scale according to relevance.


Undoubtedly, this topic is both interesting and extensive, about which you can talk a lot. It is a clear example of the great advance that technology has had and how useful it can be if we use it in the right way.

There are so many things still to be said about this topic, that instead of writing an article, you could write a book about everything we can achieve with SEO and its benefits.

Throughout the topic Google was mentioned many times, and it is not for less. It is really a giant that has managed to be the most popular among search engines and preferred by users. And I hope you have noticed why.

The idea of ​​this post was to highlight the basic concepts, main positioning techniques, the correct way to take advantage of the tools and, above all, how to create a strategy.

SEO goes far beyond getting more clicks. It is a super tool that we can mold and adapt to our business for our activity.

SEO an impressive technological advance that is waiting for you. So, what are you waiting for? Make SEO your best assistant now.