Yes, I’m sure you’re wondering, what are evergreen content? How to create evergreen content? Do they work well for SEO trends in 2020?
What is Evergreen Content?
Evergreen Content is that content that can last for months and years and still does not expire. The transliteration of the expression “evergreen content” is “always green content”, which refers to information that does not die, but remains a useful and vital interest.
Being a long-term content, the provided information should have great value. It is not expected this type of information is of the current trend. It is absolutely important to place a publication date since this data is relevant because it is a timeless content. But it is true that in SERPs, placing a current date can improve the Click Through Rate (CTR).
Its importance on the website is very positive due to the achievement of an interesting increase in visitors. Although reaching a good volume of traffic takes time; when the specified goal is conquered, we enjoy a constant flow of traffic for an indeterminate time.
How to create evergreen content?
To create evergreen content for your website, the information to be presented must be of great relevance and interest for a long time. In case, you are not sure of the value of the information to be used. It is advisable to abandon the intention, and instead consider a new topic. These contents can be extended over time without a problem, which will also give fresh content to Google.
Let’s look at the following tips for developing appropriate content to be considered evergreen.
Be the first to create evergreen content
Try to make your source original, no plagiarism or make-up of contents, only then you generate trust and acceptance among visitors. The content must be well documented, clean and easy to understand, based on visual material that truly contributes to the subject. In this way, you can increase your website traffic easily.
Answer the questions
Most Google users who surf the website look for answers to anything. Offer what you are looking for “Answers”. Raise the topic developed in the form of questions and be clear and direct answering the questions, and then go on to break down secondary points.
Use a well-structured theme
It is true that in your content you want to detail everything very well, but the extensive descriptions will make the reading become heavy on many occasions.
With a good structure of the theme, you can make use of well thought out titles. It defines the information in a more enjoyable way, taking care not to make jumps so that the plot of the content is not lost.